Wednesday, 7 December 2016

Growth drivers of online matrimony web portals

Indian matrimonial websites, as a new and popular medium for seeking marriage partners, have millions of users and have become increasingly important in India's marriage market as of the late 1990. Despite their traditional approach, evident in their structure and design, these online spaces nevertheless reflect new dimensions of media usage and choice of partners. They show the active intervention of people in their own future planning. By assuming a basic connection between the growing media access and profound changes within contemporary Indian society, this blog links media-based changes in matchmaking to an overall social change in post-liberalization India. With new lifestyles and social realities, notions regarding online matrimony, love, and gender roles are gradually being reworked. The analysis of the online matrimonial market and how it has been appropriated, offers remarkable insights into these dimensions of social change.

Ninety percent of India's marriages are still termed as ‘arranged,’ as opposed to the category of ‘love marriage.’ But the varied ways in which many young Indians engage with matrimonial websites show that this dichotomy of terms needs urgent revision. Increasing social, physical, and media moralities serve in manifold ways as a key factor in social change, particularly with regard to women and marriage. Online Matrimonial System provide platform to a lot of Bride/Groom for finding perfect match. The drawback of existing system is that searching a good life partner in this world is the times Consuming and cost effective. Online matrimonial system is used to overcome these drawbacks.  Matrimonial Web Application will allow a new user to register and after successfully registration user can get email confirmation, after completing registration users profile will be visible to other users. Bride/Groom can directly search Partner according to their required criteria.

Trends of visitors to matrimonial sites

Advantages of Online Matrimonial:


  • Time saving
  • Economical
  • Comfortable
  • Easy to choose your life partner
  • User friendly system
  • Advanced Security
  • Less time for a perfect match

Modern online matrimonial system is designed to overcome the drawbacks of existing system. It also provides fast searching for a life partner and sending his/her contact or communicates with the existing members. As both the members will agree they meet together for the marriage. A person can search for a bride or a groom of any religion of any caste. What was also important for matrimonial websites was to find a partner with a good service level agreement, as availability and reliability of website was critical for building a successful business.

Visitor Behavior in matrimonial sites 

 Future Scope of Matrimonial website:

  •  It provide platform to a lot of Bride/Groom for finding perfect match. 
  • There are different sectors like Registration, Partner, Search, etc. So the Bride/Groom can get their interest for find their partner.
  • Bride or Groom can directly search Partner according to their required criteria.  The Bride or Groom can use match By Email functionality so he or she can get directly email alert for the match which fulfill their required criteria.


 Online matrimonial have been a remarkably successful in the Western World and have been emulated in other cultural contexts. The introduction of the Internet can have vastly different implications on traditional societies and practices such as arranged marriages in India. Use of matrimonial websites have implications for family disintermediation, cultural convergence, continuous information flows, ease of disengagement, virtual dating and reduced stigma in arranged marriages in India.  Online personals, e-dating and matrimonial Websites are changing the rules of how relationships are formed and maintained in communities all over the world. Online matrimonial services are adopted as an instrument to bring about social change. As the technology is used and appropriated by users, both social practices and the technology evolve. The use of online matrimonial services provides an interesting future for marriage matchmaking market in India. For more information, you can visit www.wmmatrimonial.comto get ideas and real time experience on marriage market.


Reference By:

https://en.wikipedia.org/wiki/Domestic_partnership

https://en.wikipedia.org/wiki/Arranged_marriage

https://en.wikipedia.org/wiki/Marriage

Social Media Connect:







No comments:

Post a Comment