How to conceptualize Arranged Marriage by Online Matchmaking

Online matrimonial is instant, convenient and anonymous. It is a powerful tool for discovering compatibility and it’s fueling an increasing number of successful marriages. The wide range of Indian matrimonial sites is also engineering a major social change. Such sites have been around for a while but never in such large numbers and offering such a wide range of options and services. Millions of unmarried couples, especially young women, are now depending on the Net to exchange photos, videos, views and opinions before bringing in the parents to convince them they have found the person they want to marry. It’s a major development in a society where mobility and opportunity is separating parents from their children much earlier than before. At last count, there were over 100 such sites. India has some 38.5 million Internet users and nearly 60 per cent are below the age of 25. Of them, 48 per cent are registered with matrimonial sites, 51 per cent with dating and friendship sites and 37 per cent of Internet users are into both the activities.

Ninety percent of India's marriages are still termed as arranged, as opposed to the category of love marriage. But the varied ways in which many young Indians engage with Online Matrimonial show that this interest of terms needs urgent revision. Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business to run especially because of the ever so prevalent system of arranged marriages in India. The matchmaking has been a part of the Indian marriage scene since forever. However, as time passed the baton to fix marriages has changed hands from close and distant relatives to agents and brokers to astrologers and pundits to newspaper classifieds and finally matrimonial websites now. There cannot be a better case to build and organize an unorganized segment in India which was the proof of concept for matrimonial websites which set shop and took advantage of this.

Indian Matrimonial websites make for a perfect substitute for millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online matrimonial websites are most definitely a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to simply matrimonial register onto a website of their choice and register by uploading a bio-data with information of their choice. It offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and spinsters around the world and explore and find themselves the perfect match for life.

Statistics Of Arranged Marriage In Indian States

Specification of a complete profile:

• Religion
• Mother tongue
• Caste/sect and sub-caste
• Diet: whether users are Vegetarian, Non-Vegetarian, and Occasionally Non-Vegetarian
• Personal values: whether they classify themselves as Traditional, Moderate, or Liberal
• Complexion (Very Fair, Fair, Whitish or Dark), height and build
• In which field the user is currently employed
• Whether the user would prefer to continue to work after marriage
• Their horoscope details (date, time, and place of birth).

Due to globalization and migration of people from their native town to other cities, it has made it slightly difficult in arranging the marriages, finding the perfect partner for one's child which can be a challenging task at times. In such cases nowadays people use their internet, social networks to locate potential brides and grooms of appropriate social and economic status. Increasingly, urban dwellers use classified matrimonial advertisements in newspapers, online matrimonial etc. The advertisements usually announce religion, caste, class and educational qualifications, stress female beauty and male, female earning capacity. With many varieties of options, online matrimonial have becomes the top choices of parents and bachelors to find out a suitable bride or groom for the marriage. With the help of internet, a user can register in a profile and access many thousands of profiles for matchmaking with respect to their selection from many choices.

Various sections of profiles of an individual:

• Contact profile
• Work/career profile
• Location profile
• Physical profile 
• Religious profile
• Community profile
• Personality profile
• Family profile 
• Photographs / documents support

In Online Matrimonial, the analysis are done by interest of attitudes of prospect profiles from similar social strata towards caste, marriage, family life, and the opposite sex, occupation, education and many other details. With the increasing technology and convergence of media, the marriage making process has reached to the stage where marriage matchmaking search is a easy process and tradition is marketed in media with the help of matrimonial advertisements and online matrimonial. Though there are new modern ways like matrimonial websites to seek mates online, but still there persists the traditional ideals like caste, profession, class, international exposure and the stereotyped physical features.

Arranged Marriage Statistics Per Caste

Arranged Marriage Statistics:

• 55% of the marriages that occur in the world today are arranged marriages.
• The rate of arranged marriages in India is 90%.
• In an arranged marriage, the man is usually 4.5 years older than the woman in the formed relationship.
• 48% of the girls who are involved in an arranged marriage in South Asia are under the age of 18.
• The divorce rate in India is just 1.1%.
• In some countries, the man or woman can refuse a selected spouse.

In the new era, vast popularity of internet users has made online matchmaking increasingly popular in India. It became a tool to search for prospective partners. It provides the comfort and choice of millions of prospects and much more information about a prospect. In future, market continues to evolve, bring in more customers and serve to new generations, online matrimony will continue to thrive in India for a very long time to come. You can visit www.wmmatrimonial.com for more information and browse for matrimonial services.

Reference By:

https://en.wikipedia.org/wiki/Marriage

https://en.wikipedia.org/wiki/Matchmaking

https://en.wikipedia.org/wiki/Matrimonial_website

Social Media Reference: